Games | Tintash

Case Studies

Nail Salon 3D ( Launch & Live Ops )

Our first massively successful hyper-casual game. Designed and developed by Tintash - from ideation to launch - and published by Lion Studios.

Live Ops Outcome ( Ongoing )

85% LTV+($0.6 → $1.1)

+6% RRD1 (26% → 32%)

+3% RRD3 (9% → 12%)

+5 RVs (2 → 7)

Case Study: Hyper-casual to hybrid-casual conversion of an Arcade Idle Shooter

LiveOps by Tintash, published by a leading hyper-casual publisher, originally built by another dev studio.

Live Ops Outcome

+25% LTV

+60% Playtime

+10% Churn Reduction

+3% RRD3

Food Cutting

Designed and developed by Tintash from ideation to launch. Published by Lion Studios.

Rating

20+ Million worldwide downloads

Harvest Rush

Harvester Rush is an Arcade Idle game with extremely strong engagement KPIs.

The game features idle mechanics inspired by top casual idle games (clicker games e.g. Adventure Capitalist)

Strong Engagement KPIs

45% RRD1

45 Mins Playtime

What Powers Our Solution

In-depth data analysis and data driven decisions to boost targeted KPIs

Technical Debt Handling

Team of senior Unity devs with high adaptability, can take up any codebase

Roadmap Execution

Design and develop entire roadmap iterative through data driven sprints

Flexible Team Scaling

Ramp up the project team when needed to increase bandwidth

Past Learnings

We leverage our years of learnings from successes and failures

Our Complete LiveOps Expertise

01

Game Analysis

Deconstruction of games, art style, monetization, etc
Understand audience
Review competitors

02

Data Analysis

Analyze game KPIs (e.g. retention, playtime, funnels, churn analysis, LTV, ARPU, etc)
Meaningful interpretation of data
Identify improvement areas

03

KPI Driven Game Design

Set KPI targets
High impact design propositions for targeted KPIs
Focus on improving monetization, retention, level funnels, playtime, etc

04

Product Management

End-to-end product ownership
Product alignment with KPIs targets
Backlog maintenance
Devise product strategies
Game production

05

Game Development

Agile sprints
Game design, art & engineering
Software architecture design
QA

06

A/B Testing

Define A/B test hypotheses
ROI-first approach (low effort, high impact tests first)
Product alignment based on test results

07

Data Driven Decisions

Analyse KPIs after each test (improvements/degradation)
Leverage past lessons
Trends analysis

08

Product Housekeeping

Technical debt management
3rd-party SDK integration & updates
Code refactoring
Project optimisation
App store compatibility

09

Game LiveOps

Player segmentation
Dynamic IAP & RV offers
Live events calendar
In-game messaging